A Point of Sale (POS) is the site where a customer makes payment for items or services whether the transaction takes place in a physical store, where POS terminals are used to process card payments, or a virtual sales point such as a computer or mobile device.
The POS provides the retailer with crucial data about customers’ shopping habits and preferences, which can be used to personalize future customer experiences. POS data enables brands to acquire a deeper understanding of where and when their products are sold, as well as what field activities and in-store conditions are influencing those sales. This enables them to improve their retail execution strategies.
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